Marriage symbol approved — Facilitating consumer spending

Update 2018 08 06: To make addendum, to add intro and meta description

Marriage symbol approved — Facilitating consumer spending • Deconstruction of marriage facilitates increased consumer spending.  When feminists raise concern over the oppression of women, they don’t quite tell the truth, nothing but the truth and all of the truth.

Thanks to Rich Doyle, author of Save the Males: It’s about time:

International_Marriage_Symbol

That reminds me of a joke that was quite popular when I was much younger, in about the early 1950s.

A few fellows were having a beer before going home on their payday.  They all swapped stories of how little money each would be left with after they delivered their pay-envelopes to their respective wives (in those days there was no such thing as paycheques, guys received pay envelopes containing cash, on Fridays).

One story topped all the others that had been told.  The poor guy said: “I don’t know what you all are whining about.  When I come home to deliver my pay, I have to walk on my hands into the house, so that even any change falls out of my pockets.”

And that was before feminism was being discussed in polite company.


Addendum 2018 08 06

Deconstruction of marriage facilitates increased consumer spending

When feminists raise compassion over the oppression of women, they don’t quite tell the truth, nothing but the truth and all of the truth.  They don’t tell about this:

Women have tremendous spending power in America today—and it’s growing. Market estimates about their total purchasing power varies, ranging anywhere from $5 trillion to $15 trillion annually. And the scope of that spending is notably vast. Fleishman-Hillard Inc. estimates that women will control two-thirds of the consumer wealth in the U.S. over the next decade and be the beneficiaries of the largest transference of wealth in our country’s history—compelling insight for anyone curious about who’s keeping the U.S. economy going these days.

In addition to handling the bulk of the purchasing decisions for consumer goods in the U.S., they’re also likely to influence or manage many other big ticket purchases—homes, autos, appliances, furniture, etc.—not to mention a large portion of the apparel, groceries and everyday purchases.

MEN ARE SHOPPING MORE TOO

Women may be the dominant retail shoppers, but men are taking a more active role in the shopping process than they have in the past. Between 2004 and 2012, U.S. women reduced the number of trips they made across most retail channels, while men increased their visits to all outlets except grocery and drug stores.

Female shopping trips are most important to the mass merchandiser and dollar store channels, while male shopping trips are of greater relative importance within convenience/gas, grocery and warehouse club outlets. Women spend more money per trip than men in all of the channels examined, but in many channels, the differences between the sexes are not as great as one might expect. Nevertheless, spending differences do indicate that women drive the larger stock-up or planned trips as they outspend males by $14.31 per trip in supercenters and by $10.32 per trip in grocery stores.

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VIEWING TIME IS INCREASING ACROSS ALL PLATFORMS

Not only did U.S. women spend more time watching video across all platforms in 2012 than in 2011, they watched more video than men. In the fourth quarter of 2012, females 18 and older watched an average of 191:34 hours of video each month, up from 184:12 hours in the same period of 2011. Comparatively, men watched 174:51 hours in the recent fourth quarter, up from 170:06 in the previous year. ….Full Story


#ConsumerSpendingByWomen

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